Senior GTM Copywriter (Cold Email)

We’re one of the fastest-growing GTM agencies working with B2B startups across the US, UK, and EU.

We’re looking for a Senior GTM Copywriter who understands that good writing is nice - but performance is what matters.

If you care about reply rates, booked meetings, and pipeline - keep reading.

What You’ll Do

• Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more

• Develop angles, hooks, and positioning that actually cut through inbox noise

• Work closely with GTM specialists to align copy with targeting and offer

• Run structured A/B tests (subject lines, CTAs, tone, structure)

• Iterate based on data - not opinions

• Use Clay for personalization logic and workflow support

• Improve and build AI workflows that speed up research, ideation, and testing

• Lead and mentor our copy team (currently 2 writers)

This is a senior role. We expect ownership.

What We Expect

• 2+ years writing cold email (mandatory - not general copywriting)

• You understand outbound metrics: reply rate, positive rate, meeting rate, pipeline

• You use AI tools daily and know how to push them properly

• You’ve done prompt engineering and know how to refine outputs

• You’re comfortable with Clay (or similar outbound automation tools)

• Strong, natural English writing

• You’ve managed people before - and can give feedback clearly

Bonus If You

• Have built workflows in n8n / Make / Zapier

• Previously worked as a GTM Engineer or outbound specialist

• Know tools like Apollo, Instantly, Smartlead, RB2B, BuiltWith

• Think in systems, not just sentences

What You Get

• Fully remote

• Competitive salary + performance bonus

• Access to serious outbound + AI tooling

• A team that moves fast and tests constantly

• No corporate layers, no politics

You’ll work directly with people who understand GTM and expect high standards.

How to Apply

Apply here or send your CV + 2-3 cold email examples to people@hypergen.io. If you have examples with results - even better.