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Senior GTM Copywriter (Cold Email)

  • Remote
    • Sofia, Sofia (stolitsa), Bulgaria

Job description

We’re one of the fastest-growing GTM agencies working with B2B startups across the US, UK, and EU.

We’re looking for a Senior GTM Copywriter who understands that good writing is nice - but performance is what matters.

If you care about reply rates, booked meetings, and pipeline - keep reading.

Job requirements

What You’ll Do

  • Write cold email sequences across SaaS, FinTech, HRTech, M&A, DevTools, and more

  • Develop angles, hooks, and positioning that actually cut through inbox noise

  • Work closely with GTM specialists to align copy with targeting and offer

  • Run structured A/B tests (subject lines, CTAs, tone, structure)

  • Iterate based on data - not opinions

  • Use Clay for personalization logic and workflow support

  • Improve and build AI workflows that speed up research, ideation, and testing

  • Lead and mentor our copy team (currently 2 writers)

This is a senior role. We expect ownership.

What We Expect

  • 2+ years writing cold email (mandatory - not general copywriting)

  • You understand outbound metrics: reply rate, positive rate, meeting rate, pipeline

  • You use AI tools daily and know how to push them properly

  • You’ve done prompt engineering and know how to refine outputs

  • You’re comfortable with Clay (or similar outbound automation tools)

  • Strong, natural English writing

  • You’ve managed people before - and can give feedback clearly

Bonus If You

  • Have built workflows in n8n / Make / Zapier

  • Previously worked as a GTM Engineer or outbound specialist

  • Know tools like Apollo, Instantly, Smartlead, RB2B, BuiltWith

  • Think in systems, not just sentences

What You Get

  • Fully remote

  • Competitive salary + performance bonus

  • Access to serious outbound + AI tooling

  • A team that moves fast and tests constantly

  • No corporate layers, no politics

You’ll work directly with people who understand GTM and expect high standards.

How to Apply

Apply here or send your CV + 2-3 cold email examples to people@hypergen.io. If you have examples with results - even better.

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