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GTM Copywriter (Cold Email)

  • Remote
    • Skopje , Gradsko, North Macedonia
  • Marketing

Job description

✨ Join Hypergen as a GTM Copywriter (Cold Email)
If you’ve written cold emails before (and you actually enjoy it), and you like testing angles, playing with personalization, and using AI tools to move faster - you’ll fit in well here.

About Hypergen

Hypergen is a B2B lead generation agency working with startups across the US, UK, and EU. We run outbound campaigns that generate real pipeline - and we take cold email seriously (in a good way).

📨 What You’ll Do

  • Write and refine cold email sequences for B2B clients across different industries (SaaS, M&A, HRTech, FinTech, and more).

  • Create high-performing hooks, angles, and value props that cut through the noise.

  • Use AI tools (ChatGPT, Claude, etc.) to speed up research, ideation, and iteration - including building and improving prompts.

  • Work closely with GTM specialists to align copy with targeting + offers.

  • A/B test subject lines, hooks, tone, and sequences - and iterate based on performance.

  • Use Clay to support personalization and outbound workflows.

Job requirements

🧠 Requirements (Must-Haves)

  • You’ve written cold emails before (mandatory - not general copywriting).

  • You use AI tools daily, and you’re comfortable working with them beyond “write me an email.”

  • You’ve done prompt engineering (ChatGPT / Claude) and know how to refine on prompts to get better outputs.

  • You know Clay, or you have at least basic working knowledge and can use it confidently.

  • Strong English writing skills - clear and natural.

✅ Bonus points if…

  • You’ve worked as a GTM Engineer/outbound specialist and now want to focus more on writing.

  • You’re comfortable thinking in performance terms (reply rates, conversions, meetings booked).

  • Familiarity with outbound tools like Apollo, PlusVibe, BuiltWith, RB2B, etc.

  • Your meme game is strong. 💪

🖖🏻 What We Offer

  • Competitive starting salary based on experience.

  • Access to modern outbound + AI tools to support your workflow.

  • A fast-moving team that tests a lot and keeps things simple.

  • Remote-friendly environment focused on results (and having fun while doing it).

💖 How to Apply

Apply here or send your CV + 2-3 cold email examples to people@hypergen.io. If you have examples with results - even better.

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